Build a Body
We offer evidence-based training, expert 1-on-1 guidance tailored to you, and nutritional plans that don’t take the fun out of life.
Forget Instagram. Consistency is the only influencer you need.
The sweat smell of success
We get you stronger than your excuses. Our three pillars are your foundation to lifelong fitness.
-
Our workout plans are backed by extensive research to ensure mindful advice that delivers results.
-
A healthy outside starts from the inside. But we don’t train rabbits, so we don’t ask you to eat like one.
-
Recovery is progression. Build your body with patience knowing that there’s time for pain and time for healing.
We’ve got your back as we build your body.
If you're ready to start building a body and a lifestyle you can take pride in, it's time to meet your architect, Jim Heij. Based in Amsterdam, Jim has been a personal trainer for over 10 years.
With a research-based interest in exercise spanning more than 20 years, Jim has documented trends that have influenced fitness for better or worse.
His approach is unique. Using a mixture of science, AI technology, and personalised advice, Jim will train, educate, and guide you into results that can last a lifetime.
