Build a Body

We offer evidence-based training, expert 1-on-1 guidance tailored to you, and nutritional plans that don’t take the fun out of life.

Forget Instagram. Consistency is the only influencer you need.

The sweat smell of success

We get you stronger than your excuses. Our three pillars are your foundation to lifelong fitness.

  • Our workout plans are backed by extensive research to ensure mindful advice that delivers results.

  • A healthy outside starts from the inside. But we don’t train rabbits, so we don’t ask you to eat like one.

  • Recovery is progression. Build your body with patience knowing that there’s time for pain and time for healing.

We’ve got your back as we build your body.

If you're ready to start building a body and a lifestyle you can take pride in, it's time to meet your architect, Jim Heij. Based in Amsterdam, Jim has been a personal trainer for over 10 years.

With a research-based interest in exercise spanning more than 20 years, Jim has documented trends that have influenced fitness for better or worse.

His approach is unique. Using a mixture of science, AI technology, and personalised advice, Jim will train, educate, and guide you into results that can last a lifetime.

Programs Made to Measure

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Programs Made to Measure 〰️

12-WEEK DIY PROGRAMMES

No-fuss, goal-focused personalised training plans

€39.99

Or choose your plan

Silver (DIY) Subscription
€29.99
Every month

Whether you're a beginner or seasoned athlete, this program is designed to support you with the resources you need.


✓ Access to the community chat
✓ Personalised workouts
✓ Nutrition and food planner
✓ Monthly 1-2-1 check-ins
Gold Subscription
€99.00
Every month

This comprehensive package ensures that you have the tools, support, and structure to achieve your fitness goals. Includes one 60-minute personal training session per month


✓ Over 20 hours of video content
✓ Monthly 60-minute PT session
✓ Personalized nutrition plan
✓ Community access
✓ Personalized workouts
Platinum Subscription
€169.00
Every month

This subscription includes over 20 hours of video content and exclusive community access to keep you motivated. You'll receive two 60-minute personal training sessions per month, allowing for personalized guidance.


✓ Over 20 hours of video content
✓ Exclusive community access
✓ Two monthly 60-minute personal training sessions
✓ Personalised workout and nutritional plans
Diamond Subscription
€299.00
Every month

This program is perfect for those looking for personalized support, extra perks, and savings while staying committed to their fitness goals.


✓ All club member perks
✓ Bonus videos
✓ Four 60-minute PT sessions a month
✓ Personalized training and nutrition plans
✓ Discounts at affiliated gyms

Got burning questions?

Let’s talk it out! Have a 30-minute chat with Jim for free.